About us
Hello, my name is Valeria, and I am the co-founder of Korina, an online store for Korean skincare in Europe. Korina was born from a deep love for effective skincare and a desire to share safe, carefully selected products.
We offer only authentic Korean cosmetics, thoughtfully selected based on their ingredients, effectiveness, and safety. Every order is prepared with care and includes a small gift, because every detail of your skincare experience matters to us.
My journey with Korina began long before its official launch. In 2017, I moved to Belgium, learned French, and changed careers from tourism to web development. That was when I found the intersection between technology and the art of skincare.

In 2020, Korina was born — a project I personally develop, from building the website to selecting every product. Our collection includes only products we truly trust, known for their effectiveness and gentle formulations.
At the end of 2023, our team moved to France, and the store had to pause operations for more than a year due to legal reasons. This period became a time of reflection and growth. In October 2025, we relaunched Korina in a new stage of its development.
In 2023, my personal life also changed — I became pregnant. This completely transformed how I chose skincare. It became essential to find products that were not only effective but also truly safe, for both myself and my baby. After giving birth, sleepless nights and visible signs of fatigue strengthened my commitment to building a selection of products that help maintain healthy, radiant skin even during the most demanding times.

While part of our collection is designed with expectant mothers and young parents in mind, Korina is for anyone looking for safe skincare, gentle formulations, and products suitable for sensitive skin.
In April 2026, we launched a new version of our website and an updated concept, more modern and intuitive. Our focus is on anti-aging and pregnancy-safe Korean skincare, chosen for proven effectiveness and gentle performance.
Korina is more than a store. It is a carefully curated space where technology, beauty, and safety come together, helping you care for your skin with confidence and intention.
If you have any questions, contact us at hello@korina.be — we will be happy to help.

